How Singapore Leverages Chatbots During the Pandemic
Singapore’s Chat for Biz shows that adaptations of traditional chatbots can help businesses recover from losses incurred during the pandemic.
Influencer Marketing; the Good, the Bad, and the Ugly
This article provides insights regarding Influencer Marketing, outlining the good, bad, and ugly implications of influencer marketing for brands. Influencer marketing has skyrocketed in the past decade as social media has become an integrated part of our everyday lives. However,…
Digital Marketing at the heart of the Healthcare industry
This article highlights the importance of digital marketing and as well as provides some of the best practices for healthcare providers.
The Future of Digital Marketing in a Cookie-Less World
In the wake of data privacy regulations, the slow death of the cookie begins. Read on for insights into what digital marketers need to know and what they can expect in a post cookie world.
5 Reasons to Become a Digital Marketing Nomad in 2021
This article outlines the top reasons to take the leap in 2021 and escape the dreary 9-5 for the adventurous life of a digital marketing nomad.
Digital Marketing: It’s getting personal!
Ready to get personal? This article provides tips for taking the first step in adding personalisation to your digital marketing strategy. “Personalisation is not a trend. It’s a marketing tsunami.” Avi dAN How many times have you been told in…
Augment your Marketing: A Guide to Augmented Reality (AR)
If Augmented Reality (AR) is not part of your digital marketing strategy then you’re doing it wrong! Read on to learn how it can help your business marketing.
5 Digital Marketing Tips for a Small Business in Covid-19
Small businesses had to go virtual to reach consumers from home during the pandemic. Here are five steps for small business to utilise digital marketing. 1. Develop a clear digital marketing strategy catered to your small business Before jumping straight…
How Internet Generates and Fights Against Pollution
This article provides insights regarding the issue of the invisible pollution generated by new technologies, and offers solutions for individuals to reduce their online impact on the environment.
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