The Future of Influencers in Social Media Marketing
Social media marketing is fast-growing and social media influencers are today a big part of many companies’ marketing strategies. The article explores the present and future trends of social media influencers as brands become more and more aware of its…
Is your website sustainable? (Looking at you Squarespace!)
Is your online business sustainable? (Looking at you Jeff Bezos!)
The Pros and Cons of Viral Marketing: The Case of Parade
Parade, a trendy Gen Z underwear brand, used viral guerrilla marketing tactics to take over social media overnight. However, their approach had its flaws. Who is Parade? Founded in 2019 by Cami Téllez and Jack Defuria, Parade is a NYC-based…
Top 5 Tips To Improve Instagram Marketing for Your Small Business
Looking for ways to improve your small business’s Instagram marketing? Here are 5 top tips for enhancing your brand’s Instagram marketing strategy to take your business to the next level. From Instagram Stories to Influencer marketing, this article provides the…
Ronaldo To Juventus – How Social Media is Changing Football
On the 10th of July 2018, the Real Madrid twitter account dropped a bombshell. Simply titled “Communicado Oficial: Crisitiano Ronaldo”. This single tweet shook the football world. The most popular player in the world’s most popular sport was leaving Real…
What is Digital Ad Fraud, and How Can We Fight It?
The dark world of Digital Ad Fraud, from malicious bots to intrusive malware. Read on to find out what digital ad fraud is and what can be done about it.
In Your Head? Political Neuromarketing in the Digital Age
Are you aware of the techniques that neuromarketers use to win your vote? Keep reading to learn about the tools and implications of psychometric profiling in the new world of Big Data.
How Gaming Companies Use Marketing to Make You Pay For F2P Games
Free to play aka F2P Games are a seemingly benevolent endeavour by gaming companies to provide a fun gaming experience at no cost. However, this might not be as it seems, as companies have been quick to monetize this new…
Evolution Of 4 Ps In Digital Marketing And Its Effects
The foundation of marketing has always been the Product, Place, Price and Promotion. But in the era of digital marketing, they have evolved. Let’s see how!
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