Battle Of The Brands – AdWords' New Features
Holiday shopping period has arrived and so begins the battle of the brands. Thousands of brands have started investing in PPC advertising to promote their brand, product and sale. With limited space on a screen, advertisers are already using vigorous bid…
Twitter – 280 Character Experiment
On September 26, 2017, Twitter in a surprise announcement revealed an ongoing experiment wherein select accounts were given early access to an increased character count to 280 and stated that this character count change would be standardised for everyone if…
Cybersecurity Update – Google Makes HTTPS Mandatory
The New Cybersecurity Update There is a good chance, beginning in October 2017, visitors to your website might see it being flagged as an unsafe environment. On April 27, 2017, Google released an official statement declaring that any and all…
Google Shopping Ads have finally made it to Ireland
[vc_row][vc_column][vc_column_text]Google has recently rolled out their advertising solution for online retailers in Ireland, which is called Google Shopping. This solution first appeared in 2004, and since then it has left a significant mark in the world of e-commerce. How does…
Why Business Leaders Need to be Thinking Digital to Ensure Survival
Digital is Quickly Becoming the new “Traditional” for Marketers The unquestionable advantages of digital marketing have led to its continued rise in strategic importance within organisations, taking marketing budget share and operational resources from traditional channels. Many strategic leaders understand…
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