If you’re looking to introduce social media into your marketing strategy, look no further! In this guide you’ll discover a step-by-step strategy to build your business’s social media presence. By the end, you’ll gain enough knowledge to proceed with social media marketing on your own. 

What is social media marketing? 

There is no denying that social media has revolutionised digital marketing. Social media allows businesses to use their platforms to build their brand, promote their products and drive website traffic and sales. Social media offers endless opportunities for businesses to connect with their target market. It is your new ally that will help your business grow and succeed. Now that you know what social media marketing is about, the following steps will point you in the right direction to begin your social media marketing journey. 

“Research revealed that at least 91% of US businesses use social media for marketing purposes.”

Nick G. 2021 

3 steps to start your social media marketing journey 

You now have an understanding of the importance of social media marketing. Follow these steps to easily implement it into your business! 

Step 1 – Decide which platforms to use 

Different social media platforms have different appeal to certain age groups and demographics. For example, Instagram is more attractive to a younger audience whereas Facebook tends to have older users. The popularity of social media platforms can also differ from country to country. You first need to figure out who your target audience is. Once you know this, you can decide which would be the most successful platform to engage with customers. However, the number of social media platforms you use is not limited. More accounts can mean more reach to potential customers. The trick is keeping your platforms up to date! 

Step 2 – Regular and relevant content 

It is essential to post relevant content regularly to keep customers engaged! To create a following in the beginning it is important to create content that appeals to customers. Engaging your customers through social media is a brilliant way to advertise your brand. Once a following has been established, a schedule for content creation and posting is a great way to stay up to date with customer engagement. Creating a social media content calendar is the best way to schedule social posts in advance and plan when content will be shared. This can be optimised in accordance with customer wants, the most popular times that customers will see the post and so on to ensure the highest engagement possible. 

Step 3 – Link your website to your social media profiles 

Social media is a great way to drive traffic to your website. Once you have customers engaged on your social media channels you should make it easy for them to visit your website by including a link on your profiles. Including a link will bring customers directly from your social media platforms to your website homepage, creating more traffic and further informing customers on what your business offers. 

Start your social media marketing journey today!

So, what are you waiting for? Don’t underestimate the benefits that social media can bring. By implementing these 3 steps into your social media marketing strategy, you are guaranteed further customer reach and engagement. If you are interested in learning more about social media advertising, our blogpost about why to include Tiktok in your digital marketing strategy might interest you. Remember, more customers = more sales! Good luck! 

References

https://review42.com/resources/social-media-marketing-statistics/

https://buffer.com/social-media-marketing