How Digital Marketing Changed Consumer Behaviour Forever
Calling all digital marketers! Find out how digital marketing has revolutionised consumer behaviour and learn 3 easy steps for effective digital marketing.
Branding on Instagram: Tips on Creating Stand-Out Aesthetics
If you are a business looking to utilise Instagram to increase brand awareness, here are some essential tips for creating an aesthetic that will make your brand stand out.
Is Social Media a Threat to Political Integrity?
A 280-character tweet has become a political megaphone for President’s, Prime Ministers, and political elites. But with the power to change the news and shape public perceptions, has social media gone too far? This article explores the influence of paid political advertisements, politicians on social media, and the rise of new extremist platforms. Read on to find out more!
Is YouTube Marketing in Danger?
As an increasing number of companies remove their YouTube sponsorships, will digital marketers see this tidal wave as a threat or an opportunity?
Silence, Brand! Branding on Twitter
This article examines how companies use Social Media, namely Twitter, to generate interest using humour or attempting to tap into online meme culture.
The Digitisation and Gamification of Online Dating
Read on to learn about how the gamification of dating apps and digital marketing have more in common than we would like to admit.
Why Social Media is the Future of Marketing
This article explains to readers what Social media marketing (SMM) is, and identifies its top 3 advantages. Read on to gain a greater understanding of SMM.
Twitter – 280 Character Experiment
On September 26, 2017, Twitter in a surprise announcement revealed an ongoing experiment wherein select accounts were given early access to an increased character count to 280 and stated that this character count change would be standardised for everyone if…
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