Preparing yourself for a Digital Marketing Specialist role
If you’re a marketing student, and you want to land a job as a professional Digital Marketing Specialist, then you’ll have to learn how to sell your skills and personality in a convincing way.
What is a Digital Marketing Specialist?
The Digital Marketing Specialist is someone who works on the most important digital marketing channels. These are: Search Engine Marketing, social media marketing, email marketing, affiliate marketing and many others. It can be fantastic way to get knowledge on specific areas of marketing and provides plenty of opportunities to progress in the future.
Get an internship at a small company
A great way to increase your chances of getting a graduate job as a digital marketing specialist is to go for a marketing assistant or related internship at a small firm. Usually companies who are small don’t advertise new posts that much, and usually just cold applying by email enough may result in you getting an interview.
If you do happen to get an internship you’ll have the edge over other applicants
If you do happen to get an internship you’ll have the edge over other applicants, given that you’ll have been exposed to real-world digital marketing practice. Who knows, maybe you’ll get offered a job after your internship, and you’ll be given more responsibility.
Take on a social media management role in a society
If you can’t get an internship right away, joining a society as Public Relations Officer or a similar role is a great way to get a head start. In doing so, you’ll likely be able to manage the social media presence of the society – such as Instagram, Facebook or Twitter – and will be able to decide how members view the society. You can develop key competencies such as knowing how to manage a Facebook/Instagram page, social media scheduling and how to engage with followers, which will all give you some knowledge of digital marketing that other candidates for the digital marketing specialist role might not have.
Get familiar with digital marketing tools
Other than getting involved in societies, you can become a better candidate for a digital marketing specialist role by becoming familiar with the various elements of the digital marketing toolkit:
- Google Ads
- Google Analytics
- HubSpot
- Salesforce
So where do you start? Google’s Digital Garage is a great place to start, as you can take several online courses on digital marketing reporting and advertising, Google Ads and Google Analytics, that result in certifications that you can add onto your CV.
develop an understanding of Customer Relationship Management platforms like HubSpot and Salesforce
Also, if you have time, develop an understanding of Customer Relationship Management platforms like HubSpot and Salesforce. You’ll likely be working on one of those platforms in a digital marketing specialist role.
Conclusion
Landing that job as a Digital Marketing Specialist, in your area of interest can prove challenging, especially in such a rapidly changing industry. Companies are thinking about how to survive and thrive in a digital world, and so you’ll have to make sure you’re ready for it. Big data is already important, and being able to understand some aspect of it, and knowing how to use tools related to it will be essential.
References
https://www.careerexplorer.com/careers/digital-marketing-specialist/
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