This article will provide information to businesses to explain how to set up a Facebook page. The quick and easy to follow tips will help you set up a business page effortlessly.

1. Set up a Facebook page, not profile.

Be sure to set up a Facebook page for your business, instead of a Facebook profile. Facebook business pages contain different features that would otherwise not be available under a normal Facebook profile. Choosing a suitable name and page icon is essential in grabbing user’s attention and attracting them to your page. Essential things to include in your page are your company name, what your company sells as well as how people can make contact with you.

A business page on Facebook gives you a way to communicate directly with your target audience

2. Organise the layout

It is important to organise the tabs on your page. This will ensure your page appears attractive to potential customers as they interact with your Facebook page. The order of what goes where is dependant on what you deem to be most important. You should review the tab options Facebook provide. Once you have done this, it is important to then reflect on your business’ aims and what you want your customer to see as they click onto your page. Once you have done this, organise the tab layout accordingly.

Things to consider for your Facebook layout:

If a unique selling point of your business is the physical product, it may be important to have “Photos” towards the top of the tab to display the products you offer. A number of images should be displayed here, offering customers the opportunity to observe what products you offer.

If you provide a service, then you may chose to display “Locations” at the top of the tab, informing customers where your business can be found and the service utilised. Information may be provided at this point to the customer such as the Eircode for the business premises.

3. Customising your page

By including a link to your business’ website, customer can gain direct access to your page in a quick and efficient manner. The link will ensure that the customer is more likely to remain shopping with you instead of shopping with another business. The link should be easily observed by the customer, thus providing customers with a seamless transition to your site if they desire.

Usefulness of shortcuts:

The aim of shortcuts is to try and keep the user’s attention on your business for as long as possible. Shortcuts provide users with the opportunity to further explore your business, increasing the likelihood of them purchasing from you.

Driving traffic to your website is essential. Regardless of the quality of your website content and design, without visitors, all your efforts will be wasted

4. Verify your Facebook page

Receiving verification from Facebook gives users the confidence that the page is genuine and legitimate. To receive verification from Facebook, you need to fill out a verification form, outlining why you think your account should be verified. Once you receive verification from Facebook, a blue badge will be displayed on your page, underneath your icon. The blue badge adds a sense of reassurance for customers, building trust with them that your page is legitimate. When running marketing campaigns in the future, having a verified page will strengthen the campaign.

References

Gregory, A., 2021. Why You Need a Facebook Page for Your Small Business. [online] The Balance Small Business [Accessed 24 March 2021].

Lee, K., 2021. How to Create the Perfect Facebook Business Page [Start Guide]. [online] Buffer Library. Available at: <https://buffer.com/library/how-to-create-manage-facebook-business-page/> [Accessed 24 March 2021].

Website.com. 2021. How to use Facebook to drive traffic to your website | Website.com. [online] Available at: <https://www.website.com/website-builder-and-web-design/how-to-use-facebook-to-drive-traffic-to-your-website> [Accessed 24 March 2021].