Social Media Marketing

Four yellow squares, which are growing in size. The smallest is in the bottom-middle of the largest square. The smallest square has a Women in Burger King uniform that is working in the kitchen, while each larger square shows a different person reacting to that image.

Digital Marketing Marketing Social Media Marketing

“Women belong in the kitchen.” Burger King’s guerrilla tactic

“Women belong in the kitchen.” Though, tweeted with good intentions, Burger King’s guerilla campaign failed horribly. Now it is time to learn from their mistakes.

May 3, 2021 Philipp Zoche

Advertising Consumer Psychology Digital Marketing Social Media Marketing

5 of the Worst Marketing Campaigns of All Time

Digital marketing is booming and has become essential to promote its products and its brand. However, it is important to target your consumers and their expectations, otherwise the objectives set will not be achieved.

A good way to avoid mistakes is to learn from the mistakes of others. This article will look at 5 big marketing mistakes made by big brands

May 2, 2021 Montezuma Thibaud

Picture of Hand Scrollin Instagram App on Smartphone

Advertising Digital Marketing Mobile marketing Social Media Marketing User Experience

Hottest trends: Snackable content

The biggest trend of 2021 will be the rise of “snackable content”. This blog provides an overview and explains how to make it work for your business.

April 30, 2021 STEFANO ELIA

Image of a white apple mac book laptop in the middle of the image. On the left hand side of the image is a white coffee cup and saucer with black coffee inside and white smart mobile phone on a mirror effect desk reflecting each item.

Branding Digital Marketing Social Media Marketing

Influencer Marketing: 5 Top Tips to Influence Success

Digital Marketers must carefully choose the right influencer for their brand. Read on to optimize your share of the $13.8 billion lucrative Influencer Marketing industry.

April 30, 2021 DANIELLE FRANCES

Image of social media like button on computer keypad

Branding Digital Marketing Marketing Social Media Social Media Marketing

6 Essential Steps for Crafting a Winning Social Media Content Strategy

Want to cut through the noise on social media? Read on to discover six essential steps for crafting a social content strategy that will allow you to build a loyal fanbase and turn followers into customers.

April 29, 2021 HOPE

Computer on a desk with a keyboard, iphone, and pen. On the screen is a screensaver of mountains.

Advertising Digital Marketing E-Commerce SEO Social Media Social Media Marketing

5 Digital Marketing Tips for a Small Business in Covid-19

Small businesses had to go virtual to reach consumers from home during the pandemic. Here are five steps for small business to utilise digital marketing. 1. Develop a clear digital marketing strategy catered to your small business Before jumping straight…

April 26, 2021 EMILY CATHERINE

Advertising Consumer Psychology Digital Marketing Marketing Social Media Marketing

How Internet Generates and Fights Against Pollution

This article provides insights regarding the issue of the invisible pollution generated by new technologies, and offers solutions for individuals to reduce their online impact on the environment.

April 25, 2021 Maud Eustache rools

Digital Marketing Social Media Marketing

Influencer Marketing Strategy: 3 Basic Tips to Succeed

Looking for an efficient and modern digital marketing strategy? Here are some tips on how to succeed in influencer marketing. Read on to boost your knowledge of the world of influence on social networks.

April 25, 2021 Lucia Alvaro

Advertising Digital Marketing Social Media Marketing

Expectations and Teaser Marketing

When launching a new product or service to the market, using Teaser Marketing is a strategy that is gaining popularity. Read on to discover how to create this.

April 24, 2021 María Doménech Baena

Digital Marketing Blog