Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

Marketing

4 Major Digital Marketing Trends to follow in 2021

Trends in digital marketing have become an essential priority for companies. This article explores 4 major trends companies must acknowledge & act upon in 2021

Preparing yourself for a Digital Marketing Specialist role

If you’re a marketing student, and you want to land a job as a professional Digital Marketing Specialist, then you’ll have to learn how to sell your skills and personality in a convincing way

3 Helpful TikTok Marketing Tips For Your Business

With over 600 million monthly active users worldwide, TikTok marketing is an effective way to improve your market penetration. Read on to learn 3 essential tips for TikTok marketing to promote your business.

All about Search eXperience Optimization: the new SEO

Today, optimizing the browsing experience for Internet users is necessary. Basically, by integrating the UX (eXperience User) dimension into site optimization, thus natural referencing, we obtain Search eXperience Optimization (SXO). In fact, this article will provide essential keys to understand…

Instagram Influencers: Their Positive and Negative Impact

This article provides information on Instagram Influencers and their negative and positive effects on mental health, overconsumption and raising awareness.

5 Essential Tips For Writing An Effective Newsletter

Interested in delving into email marketing? This article will provide 5 essential tips on how to write an effective e-newsletter to boost your business.

The digital marketing market today

Digital marketing is a market estimated to be worth 11 billion euros in 2020, growing by almost 20% in 2018. This growth is expected to continue in 2021.

How Digital Marketing Changed Consumer Behaviour Forever

Calling all digital marketers! Find out how digital marketing has revolutionised consumer behaviour and learn 3 easy steps for effective digital marketing.

Branding on Instagram: Tips on Creating Stand-Out Aesthetics

If you are a business looking to utilise Instagram to increase brand awareness, here are some essential tips for creating an aesthetic that will make your brand stand out.