How to Respond When a Pandemic Threatens Your Brand Identity
The pandemic has changed all of our lives in many ways. Additionally it has landed some famous brands in a bit of an identity crisis. Read on to find out more.
Preparing yourself for a Digital Marketing Specialist role
If you’re a marketing student, and you want to land a job as a professional Digital Marketing Specialist, then you’ll have to learn how to sell your skills and personality in a convincing way
5 of the Best Digital Marketing Campaigns of All Time
Digital Marketing is a continuously evolving process and is often about who aces the field in competition. Making the product stand out and distinguishing oneself from the competition is a challenge. While the toolkit of Digital Marketers primarily included well-placed…
Social Media and Brand Personas
Consumers today have more power than ever before, influencing brand personas and marketing decisions. As co-creators, users are changing digital marketing forever.
5 Essential Tips For Writing An Effective Newsletter
Interested in delving into email marketing? This article will provide 5 essential tips on how to write an effective e-newsletter to boost your business.
Branding on Instagram: Tips on Creating Stand-Out Aesthetics
If you are a business looking to utilise Instagram to increase brand awareness, here are some essential tips for creating an aesthetic that will make your brand stand out.
Why Digital Storytelling is important for your brand
This article will help you to understand how Digital storytelling can optimize your brand’s sales. If you want to MAKE A SELL BY TELLING A STORY, keep reading ! What is Digital Storytelling ? Digital Storytelling is the inclusion of…
Video Marketing: Changing the Digital Marketing Landscape
Research shows that Video has become a powerhouse of the digital world in recent years. This article will provide the reader with an explanation as to what video marketing is and the true value it has. What is Video Marketing?…
Advertising on TikTok: 5 Key Tips to Create a Winning Ad
Advertising on TikTok has become essential for brands over the past year. Read on to learn 5 key tips for advertising on TikTok to make your brand stand out.
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