How to Fight the Google Analytics Referral Spam Issue
Referral spam occurs when your website gets traffic from unusual Bot and suspicious referrals and this traffic is recorded in Google Analytics, invalidating the account data (for example, increasing the number of total visits). These data must be deleted from Google…
How to Remove Referral Spam from your Google Analytics data using Advanced Segments
A common proposed solution to prevent referral spam infecting your Google Analytics data is to create a filter. The only issue with this method is that it will start filtering the spam referrers from the moment you setup the filter, but it will…
How to Link Google AdWords, Analytics and Webmaster Tools
Why do this? It allows for the sharing of data between Google AdWords, Google Analytics & Google Webmaster Tools Allows Google AdWords Data to be viewed and integrated with Google Analytics Allows Certain Webmaster Tools Keyword and Impression Data to…
Custom Campaign Tagging in Google Analytics
Why use Custom Campaign Tags? If used correctly you will be able to calculate CPA (Cost-per-Acquisition) and ROMI (Return-on-Marketing-Investment) and put some very powerful insights in the effectiveness of the channels you are using… Purpose of tagging is to standardise…
Display Advertising – Attribution and Conversion
UCD Smurfit Seminar Series – Display Advertising by Eamonn O Raghallaigh This seminar, from the Smurfit Seminar Series, was split into two parts; the first part was delivered by Damien Blake, Strategic Partner Manager with Google who discussed display advertising…
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