Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

Year: 2021

DTC Secrets: Essential Tips To Promote Your DTC Brand

This article will educate DTC brands on how to grown and expand their business. Read on to learn about core techniques and how they are used.

Develop your company’s digital marketing: the chatbot

In 2021 chatbots will still be an important part of the developement of your digital marketing. If you do not already use it, it is time to learn more about it ! And if you do not know yet why, let us go deeper together.

The Growth of Voice Searches and its Implications for Digital Marketing

When you woke up this morning was the first thing you said “Hey Google/Alexa”? Today more and more people are using voice searches. Read on to learn more about the rise of voice searches.

The Importance of Micro-Moments in Digital Marketing

This article will highlight the importance of micro-moments for all digital marketing strategies. Read on to learn more about these monumental moments.

Is YouTube Marketing in Danger?

As an increasing number of companies remove their YouTube sponsorships, will digital marketers see this tidal wave as a threat or an opportunity?

Video Marketing: Changing the Digital Marketing Landscape

Research shows that Video has become a powerhouse of the digital world in recent years. This article will provide the reader with an explanation as to what video marketing is and the true value it has. What is Video Marketing?…

Political Digital Advertising: 3 Things Everyone Should Know

A brief overview of political actors’ use of digital advertising to promote their messages and what the EU has done to try to prevent abusive practices.

Advertising on TikTok: 5 Key Tips to Create a Winning Ad

Advertising on TikTok has become essential for brands over the past year. Read on to learn 5 key tips for advertising on TikTok to make your brand stand out.

The Underestimated Power Of Organic Reach

The decline of organic reach has been evident over the past few years due to content overload, shortened attention spans, and the creation of algorithms to curate a user experience. It appears that search engines and social media are both the creators and the destroyers of organic reach. The true power of organic reach is being grossly underestimated, which will be detailed throughout the article.