Popular Cosmetics Brands are Responsible for Selfie Dysmorphia
Augmented Reality filters on social media have changed the way we sample cosmetic products. While this revelation has opened doors for marketers, it has also contributed to the rise in “selfie dysmorphia”.
How Digital Micro-targeting affects you, without you even resiling.
This article will allow people to understand how digital micro-targeting tactics affect the public, in both a positive and negative manner. Read on to learn about how micro-targeting affects you. What is Micro-targeting? The basic principles of marketing have remained…
The Future of Digital Marketing Relies on You
Digital Marketing needs Big Data. What does that mean for you? This article highlights how digital marketing needs you to survive, and what you can get in return.
Why Luxury Brands should use VR ?
This article will discuss about the use of VR to create customer’s experience during pandemic times when remote interactions are privilegied, throught the question “Why Luxury Brands should use VR ?”. Read out to find useful information on how you…
Influencers 101: Micro, macro or mega? Which one to pick?
The term ‘influencer’ is nothing new in the marketing world. Influencers can enhance your brand, product or service by showing it to your target group. Picking the right influencer for your cause can, however, become a bigger challenge than one…
Digital Marketing During COVID: A Pop Star’s Response
Discover how Charli XCX used digital marketing strategies to promote her latest album ‘How I’m Feeling Now’. An Industry Out of Tune It is no secret that the ongoing COVID-19 pandemic has drastically impacted the world of business. The music…
Is User Generated Content The Future of Digital Marketing?
At the forefront of digital marketing is user-generated content and it is one of the most valuable tools a marketer can use due to its cost-effectiveness, trustworthiness and unique ability to stand out between countless advertisements online. There is a…
Google’s Secret Recipe for Search Market Domination
In 1996 , Larry Page and Sergey Brin were working on the mathematical properties of the initial Google ranking system. What did they discover? PageRank (PR)
5 Tips To Keep Your Business Social Media Active In Lockdown
Struggling to keep your business social media account active during lockdown? Read on for key insights on engaging and growing your audience.
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