Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

Month: April 2021

Social Media and Brand Personas

Consumers today have more power than ever before, influencing brand personas and marketing decisions. As co-creators, users are changing digital marketing forever.

All about Search eXperience Optimization: the new SEO

Today, optimizing the browsing experience for Internet users is necessary. Basically, by integrating the UX (eXperience User) dimension into site optimization, thus natural referencing, we obtain Search eXperience Optimization (SXO). In fact, this article will provide essential keys to understand…

Instagram Influencers: Their Positive and Negative Impact

This article provides information on Instagram Influencers and their negative and positive effects on mental health, overconsumption and raising awareness.

5 Essential Tips For Writing An Effective Newsletter

Interested in delving into email marketing? This article will provide 5 essential tips on how to write an effective e-newsletter to boost your business.

The digital marketing market today

Digital marketing is a market estimated to be worth 11 billion euros in 2020, growing by almost 20% in 2018. This growth is expected to continue in 2021.

How Digital Marketing Changed Consumer Behaviour Forever

Calling all digital marketers! Find out how digital marketing has revolutionised consumer behaviour and learn 3 easy steps for effective digital marketing.

Top 3 reasons why digital marketing can save your business

This article will outline 3 reasons why investing time and money into digital marketing will help your business thrive. Read on to learn more.

Branding on Instagram: Tips on Creating Stand-Out Aesthetics

If you are a business looking to utilise Instagram to increase brand awareness, here are some essential tips for creating an aesthetic that will make your brand stand out.

Disrupting the Digital Marketing Industry, Google’s Ban of 3rd Party Cookies

This article will explain the planned change by Google to its browser and ad networks. What does this change mean for the user? How will my online behaviour be tracked and targeted in the future?