The Pros and Cons of Viral Marketing: The Case of Parade
Parade, a trendy Gen Z underwear brand, used viral guerrilla marketing tactics to take over social media overnight. However, their approach had its flaws. Who is Parade? Founded in 2019 by Cami Téllez and Jack Defuria, Parade is a NYC-based…
Is User Generated Content The Future of Digital Marketing?
At the forefront of digital marketing is user-generated content and it is one of the most valuable tools a marketer can use due to its cost-effectiveness, trustworthiness and unique ability to stand out between countless advertisements online. There is a…
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