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    • Impulse Buying

    This image is of a person walking down the street with an orange shopping bag on their arm. They are holding their phone in both hands and looking down at it. They are wearing black jeans, a white top, a black leather jacket, sunglasses, and have their hair up in a bun.
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    Does Instagram Encourage Impulse Buying?

    Discover how companies cleverly use social media platforms, such as Instagram, in their digital marketing strategies to convince users to buy impulsively. Does Instagram encourage impulse buying? In short. Yes, it does. However, it is more complicated than that. Companies…

    Posted on JULIA