The Pros and Cons of Viral Marketing: The Case of Parade
Parade, a trendy Gen Z underwear brand, used viral guerrilla marketing tactics to take over social media overnight. However, their approach had its flaws. Who is Parade? Founded in 2019 by Cami Téllez and Jack Defuria, Parade is a NYC-based…
5 Tips to Create a Successful Gen Z Digital Marketing Strategy
Are you looking to effectively market to Gen Z online? Do you want to know what best practices to implement, and what avoid when it comes to Gen Z? This article will provide a guide to creating a successful Gen Z digital marketing strategy in 2021.
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