Digital Marketing Blog

Latest Trends in the Field of Digital Marketing

    • Branding

    Three colourful light bulbs.
    Branding Digital Marketing

    Why Your Business Should Use Buyer Personas

    Find out why your business should use Buyer Personas to supercharge its digital marketing strategy and intensively ‘customerise’ its digital content.

    Posted on LAURA
    Image of a white apple mac book laptop in the middle of the image. On the left hand side of the image is a white coffee cup and saucer with black coffee inside and white smart mobile phone on a mirror effect desk reflecting each item.
    Branding Digital Marketing Social Media Marketing

    Influencer Marketing: 5 Top Tips to Influence Success

    Digital Marketers must carefully choose the right influencer for their brand. Read on to optimize your share of the $13.8 billion lucrative Influencer Marketing industry.

    Posted on DANIELLE FRANCES
    Branding Digital Marketing Marketing Social Media Social Media Marketing

    Branding on Instagram: Tips on Creating Stand-Out Aesthetics

    If you are a business looking to utilise Instagram to increase brand awareness, here are some essential tips for creating an aesthetic that will make your brand stand out.

    Posted on HOLLY BYRNE
    Twitter inspired image if tweets as birds on a telephone wire
    Advertising Branding Digital Marketing Marketing Social Media Social Media Marketing

    Silence, Brand! Branding on Twitter

    This article examines how companies use Social Media, namely Twitter, to generate interest using humour or attempting to tap into online meme culture.

    Posted on GAVIN
    Branding Digital Marketing

    The New Consumer-Centric Branding Paradigm

    By Eamonn O Raghallaigh Branding has undergone a number of evolutionary steps in the last hundred years; from its initial state as a statement of quality and authenticity in product-based branding, to the communication of concepts and ideas in the…

    Posted on Robert Ferguson