In this article, we are going to talk about how to design a good webpage development for a ski station due to in Spain, most of them do not take care of their internet content. Let’s see what can we do

Your webpage is really important

First of all, when you create a new website, there are some basics things that you should do in order to improve the visitors’ experience. This will attract new users too. Here, there are some things you can keep in mind:

• Your name is relevant, that’s why it has to represent your company and mustn’t be hard to remember
• Try to have a good presentation. Clients need to know what you do at a glance
• Have your webpage well organized and place each tag depending on their relevance, therefore, customers must find more easily where to buy than where the Q&A section is
• If you consider it necessary to pay for Ads, you can do it too, both using social media and using tools like Google ads

Here there are two example of a good page and a web of a small station, thus observing how they distribute their content differently.

Webpage contents you can have

Comparing the best ski resort websites, we can obtain a list of the most common things that they usually have, among the most outstanding we find:

Ticket sale and schools

The most important thing for any ski resort. This must be located in an easy-to-find site. Tourists have to be able to buy their online tickets easily. At least, your website must have a tab for the ski lessons. In this section, you can let people book them, or maybe you can show who form the crew of teachers. As a tip, you can share videos to increase the quality of the web. People like to see what things they are going to pay money for. Later we are going to talk more about how to record and share videos on youtube and your website —in the last section of this article—. 

Services

Secondly, this tag will facilitate the company to have more income from their additional services. The most important are 

• The restaurant where you can share prices, menus and for instance, let people reserve
• The renting, most of the tourists don’t have materials enough to go. You can lend them in exchange for some money
• In the shop, you can sell some materials that people can be interested in 
• Also, the accommodation is something visitors are worried about. Here you can explain some of the most popular places and how to get in touch with those hotels, apartments…
• If your station has a viewpoint, could be a good alternative for those who don’t want or can’t do sports

Information on the webpage

And lastly, in this section we can have different tabs, for example, “Blog and news” here the ski station will publish events, competitions, and different news that has occurred, in addition, they can also keep people updated on upcoming events that might interest them. The “Live cams” are very important and most of the resorts have them. Here people can see the snow and weather conditions or how crowded it is at a certain moment. “The ski station’s maps” are very useful and they must be available. And having common “Q&A” can help customers be informed about prices, conditions, and other questions. They will appreciate these contents. 

Videos and Youtube

Short videos in the different sections of your website will improve the user experience. Don’t add videos in every part, keep a balance. 

On the other hand, you can share videos that have filmed other people or your own videos. The first option can be preferable if yours don’t have enough quality. The second option will be probably more realistic. 

Our advice is that Youtube will give you the opportunity to share these videos on your website and also you can grow a channel with many subscribers if you create good content. For example, you can create videos of how the station is but also you can create a different list with videos teaching basics things about how to ski/snowboarding (this can have some categories such as beginners, advanced…);  how to keep the equipment in perfect condition… 

Facebook and Instagram

Facebook and Instagram are two social media in which you can share posts with photos, videos, and texts. On the one hand, Facebook is more focused on the adult public in comparison with Instagram where we can find more teenagers.

It is essential to keep a continuous posting because sometimes people stop following you if they realize that you’re inactive. 

And furthermore, groups and hashtags are important if you want to reach new users. If you want to improve in these, see 

Twitter

Finally, Twitter can be a good platform to share information and news, for example when the ski season starts? or what will happen when the snow disappears?. Also, information about events, snow tips and hacks are good options to be shared.