Custom Campaign Tagging in Google Analytics
Why use Custom Campaign Tags? If used correctly you will be able to calculate CPA (Cost-per-Acquisition) and ROMI (Return-on-Marketing-Investment) and put some very powerful insights in the effectiveness of the channels you are using… Purpose of tagging is to standardise…
Big Data for Marketers – How your Decision Making Process is Changing
Big Data for Marketers – How your Decision Making Process is Changing by Eamonn O Raghallaigh ‘Big Data’ is a term which has pervasively infiltrated marketing circles over the past number of years; eliciting anxiety in some quarters, excitement in…
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