This article gives 5 Digital Marketing tips for businesses on LinkedIn. Continue reading to learn how your business can maximise its potential on the platform.

Firstly, why LinkedIn?

You might be wondering why even put resources into LinkedIn? For instance, there are other platforms like Facebook which can offer an ever greater reach? 

Here are 3 reasons to use Digital Marketing on LinkedIN:

• It produces leads 277% more effectively than Facebook 
• LinkedIn accounts for 80% of B2B sales and
• 50% of the total social traffic coming to B2B sites 

1. Increase the size of your LinkedIn network 

First, you should focus on building your reach. On LinkedIn’s platform, you can’t search for updates. Unlike Instagram or Facebook, nobody will see your updates unless they are connected with you. As a result, if someone ‘likes’ you’re update it will be shared to their LinkedIn network. Consequently, their connections will now be able to view what you have posted.

So If you can grow your connections by 10x, you will be 10x more likely to get that engagement. Making more connections leads to more likes, which increases engagement as well as reach. 

If you need help expanding your LinkedIn network, you can help yourself by learning how to optimise your profile.

2. Post content which adds value and often

Building your LinkedIn network is only the first step. Next you must focus on creating messages which add value to your audience. Focusing on posts which serve a purpose will improve your chances of engagement. In fact, for best engagement results 1 to 3 posts should be made a day. Likewise from tip 1, if you can increase your engagement you will increase your reach. To learn more about how to craft winning LinkedIn content click here.

B2B marketers who put their audiences informational needs first make up 88% of the top performers in content marketing. 

Content Marketing Institute

3. Get your employees to help 

Equally important is asking your employees to add your business to their personal profiles. This turns them into followers and helps get your company get noticed on the platform. Again, this is an easy way to improve how many people see, share and like your updates. Furthermore, you can encourage them to share and like any of the businesses updates to their connections. Finally, you can ask that they take part in LinkedIn groups to grow their reach on the site. LinkedIn groups are select pages allowing people in the same industry to interact with each other.

4. Run ads with the Matched Audience feature 

LinkedIn’s Matched Audiences feature allows you to target certain LinkedIn profiles when publishing ads. As a result, you can improve your chance of generating leads from the ads you post. Generating leads is something most businesses need help with. This helps move people towards a sale. Moreover, this feature is helpful making sales on those unlikely to be sold on their first interaction with your business. Generating leads will consequently make a massive difference to your LinkedIn advertising efforts.

There are 3 ways of doing this:

• Account targeting – will focus on specific LinkedIn business profiles
• Website retargeting – can target those who have already visited your website
• Contact targeting – aims for those who you supply an email address for

5. Track your efforts with analytics data 

Finally, LinkedIn analytics data gives you an in-depth review of how your posts have performed. Check your performance regularly and look for any scope for improvement. This can prevent your efforts going to waste. 

Not only can you analyse the growth and engagement rate of your business, it can also provide audience demographics which will improve your targeting efforts. The impact of ads can also be tracked as you can compare organic content to paid promotions.

Improving your businesses LinkedIn

The tips provided will allow any business to rev up their LinkedIn digital marketing efforts. If used correctly, LinkedIn can be a powerful tool for business to help them grow. If your businesses is not yet using LinkedIn, you may be missing out!