Custom Campaign Tagging in Google Analytics
Why use Custom Campaign Tags? If used correctly you will be able to calculate CPA (Cost-per-Acquisition) and ROMI (Return-on-Marketing-Investment) and put some very powerful insights in the effectiveness of the channels you are using… Purpose of tagging is to standardise…
Social Mobile Local – Integrating Mobile and Social Media Marketing
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The New Consumer-Centric Branding Paradigm
By Eamonn O Raghallaigh Branding has undergone a number of evolutionary steps in the last hundred years; from its initial state as a statement of quality and authenticity in product-based branding, to the communication of concepts and ideas in the…
Writing Digital Marketing Content – Engaging a new type of Audience
General Considerations when Writing for the Web Writing for the web has evolved into a distinct style when compared to traditional media, such as books, magazines and newspapers. According to Nielsen, users behave and read differently online, with only 16%…
Security Issues in E-Commerce – Part 2
by Eamonn O’Raghallaigh …continues from Part 1. Technical Attacks Technical attacks are one of the most challenging types of security compromise an e-commerce provider must face. Perpetrators of technical attacks, and in particular Denial-of-Service attacks, typically target sites or services…
How to Run Successful Facebook Campaigns – Engagement versus Likes
Finding new ways to retain consumer love… In the ‘like economy’ UCD Smurfit Seminar Series – Hubert Grealish by Eamonn O Raghallaigh Hubert Grealish, a skilled international media and communication specialist and former global head of brand communications with Diageo…
Big Data for Marketers – How your Decision Making Process is Changing
Big Data for Marketers – How your Decision Making Process is Changing by Eamonn O Raghallaigh ‘Big Data’ is a term which has pervasively infiltrated marketing circles over the past number of years; eliciting anxiety in some quarters, excitement in…
Security Issues in E-Commerce
[vc_row][vc_column][vc_column_text]by Eamonn O’Raghallaigh E-Commerce is defined as the buying and selling of products or services over electronic systems such as the Internet and to a lesser extent, other computer networks. It is generally regarded as the sales and commercial function…
Display Advertising – Attribution and Conversion
UCD Smurfit Seminar Series – Display Advertising by Eamonn O Raghallaigh This seminar, from the Smurfit Seminar Series, was split into two parts; the first part was delivered by Damien Blake, Strategic Partner Manager with Google who discussed display advertising…
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