Silence, Brand! Branding on Twitter
This article examines how companies use Social Media, namely Twitter, to generate interest using humour or attempting to tap into online meme culture.
How To Optimize Facebook Pixel While Complying With GDPR
This article will provide digital marketers and businesses with an in-depth overview of how to optimize the Facebook Pixel for cost-effective advertising while providing essential tips on GDPR compliance when using the tool.
3 Essential Tips for an Effective Ad Retargeting Campaign
This article will provide digital marketers with critical knowledge on effective ad retargeting and 3 essential tips to include when designing your remarketing campaign. Read on to learn about a key component of your digital marketing strategy.
Digital Marketing In 2018 And The Trends Shaping It
Digital marketing evolved tremendously in 2017. Now, with technological advancements and evolved online habits of the modern “Netizen”, marketers will need to look out for trends that affect their initiatives and will soon realise that mobile as a platform cannot…
Twitter – 280 Character Experiment
On September 26, 2017, Twitter in a surprise announcement revealed an ongoing experiment wherein select accounts were given early access to an increased character count to 280 and stated that this character count change would be standardised for everyone if…
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